Define user goals
Define user goals Get into the mindset of a new user. What do they want to accomplish? How will the application help them? List our goals and refer back to these throughout the design process.
Design hierarchy Having an established design hierarchy does wonders for UI consistency. Whether users are aware of it or not, they instinctively pay attention to the order and priority of the elements they interact with.
Branding elements Making sure colors and typography are on brand gives each of the company’s products a consistent look and feel.
Consistent actions throughout the journey
Consistent actions throughout the journey Everyone loves when a digital product is easy to use. It saves time, avoids pain, and helps users accomplish their goals. Consistent actions remove the need for user discovery and therefore make their task flow run more smoothly.
Content structure Content plays a crucial role in UI elements, whether something as simple as navigation listings or as complex as product documentation. It’s not just the words themselves, but how to copy text is presented visually, such as body copy, list items, table content, etc.
Consistent communication Website layout, Search results, form submit messages, error windows — every interaction with your user is communication. For an digital product to be successful, it must speak to the user and keep them informed on what’s happening.